Privacy Policy

At Via 313, we are deeply committed to protecting the privacy and personal information of every individual who visits our website, places an order, or interacts with our services. This Privacy Policy explains in detail how we collect, use, disclose, retain, and protect your personal information when you access or use our website at via313pizzeria.click (the "Website") and all associated services (collectively, the "Services").

By using our Website or Services, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy. If you do not agree with the practices described herein, please discontinue use of our Website and Services immediately.

This Privacy Policy is intended to comply with applicable United States federal and state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission (FTC) Act, and other applicable consumer protection regulations.

1. Who We Are

Via 313 is a food service business operating in the United States. We are dedicated to delivering a premium dining experience through our website and digital platforms.

For all privacy-related inquiries, requests, or concerns, please contact us using the information provided above or in Section 15 of this policy.

2. Scope of This Privacy Policy

This Privacy Policy applies to:

• All visitors to our Website at via313pizzeria.click
• Customers who place orders online or interact with our digital services
• Individuals who subscribe to our newsletters, promotional communications, or loyalty programs
• Users who contact us via email, contact forms, or other digital channels
• Any person whose personal information we collect in connection with our business operations

This policy does not apply to third-party websites, services, or platforms that may be linked from our Website. We encourage you to review the privacy policies of any third-party services you access through links on our Website.

3. Information We Collect

We collect various types of information in connection with your use of our Website and Services. The categories of personal information we may collect include the following:

3.1 Personal Identification Information

When you create an account, place an order, or contact us, we may collect:

• Full name
• Email address
• Phone number
• Billing and delivery address (street address, city, state, ZIP code)
• Date of birth (where required for age verification)
• Profile username and password (for registered accounts)

3.2 Financial and Payment Information

When you make a purchase through our Website, payment information is collected. Please note that we do not directly store complete credit or debit card numbers. Payment processing is handled by trusted third-party payment processors. However, we may collect:

• Partial payment card details (e.g., last four digits, card type)
• Billing name and address associated with payment methods
• Transaction history and order details
• Preferred payment methods

3.3 Order and Transaction Information

In connection with your food orders and interactions with our Services, we collect:

• Items ordered, customizations, and special instructions
• Order frequency, history, and preferences
• Delivery addresses and pickup preferences
• Loyalty rewards points, voucher usage, and promotional redemptions
• Customer feedback, ratings, and reviews

3.4 Usage and Technical Data

When you visit our Website, we automatically collect certain technical information about your device and browsing behavior, including:

• IP address and approximate geolocation derived from IP
• Browser type and version
• Operating system and device type
• Pages visited, time spent on each page, and navigation paths
• Referring URLs (the website you visited before arriving at our Website)
• Search queries entered on our Website
• Error logs and crash reports
• Date and time stamps of your visits

3.5 Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, local storage, and similar tracking technologies to collect information about your interactions with our Website. For detailed information about our use of cookies, please refer to Section 10 of this Privacy Policy.

3.6 Communications Data

When you contact us via email, contact forms, or customer support channels, we collect:

• The content of your messages and correspondence
• Your contact information as provided in communications
• Records of complaints or feedback submitted
• Survey responses and ratings

3.7 Marketing and Preferences Data

If you subscribe to our marketing communications or loyalty programs, we may collect:

• Marketing communication preferences
• Dietary preferences and food allergies (where voluntarily provided)
• Favorite menu items and order preferences
• Responses to promotional campaigns and offers

3.8 Information from Third Parties

We may also receive information about you from third-party sources, including:

• Social media platforms (if you connect your social account or interact with our social media presence)
• Online ordering and delivery partner platforms
• Analytics providers
• Advertising networks and marketing partners
• Payment processors and fraud detection services

4. How We Use Your Information

We use the personal information we collect for the following purposes, all of which are grounded in legitimate business interests, contractual necessity, legal obligations, or your explicit consent:

4.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders
• Managing your account and profile
• Coordinating delivery and pickup logistics
• Processing payments and issuing receipts
• Providing customer support and responding to inquiries
• Notifying you of order status updates, confirmations, and changes

4.2 Improving Our Services

• Analyzing usage patterns to enhance Website functionality and user experience
• Conducting research and development to improve our menu and services
• Identifying and resolving technical issues and bugs
• Monitoring Website performance and security
• Developing new products, features, and offerings

4.3 Marketing and Promotional Communications

• Sending you promotional emails, newsletters, and special offers (where you have opted in or where otherwise permitted by law)
• Personalizing your experience by displaying relevant content and recommendations
• Administering loyalty programs, referral programs, and contests
• Retargeting and displaying relevant advertisements on third-party platforms
• Measuring the effectiveness of marketing campaigns

You have the right to opt out of marketing communications at any time by clicking "Unsubscribe" in any promotional email or by contacting us at [email protected].

4.4 Legal Compliance and Safety

• Complying with applicable federal and state laws and regulations
• Responding to lawful requests from government authorities and law enforcement
• Detecting, preventing, and investigating fraud, unauthorized activities, and security breaches
• Enforcing our Terms of Service and other legal agreements
• Protecting the rights, property, and safety of Via 313, our customers, and the public

4.5 Analytics and Business Intelligence

• Understanding customer demographics and preferences
• Generating aggregated, anonymized statistical reports
• Evaluating business performance and operational efficiency
• Supporting strategic planning and decision-making

5. Sharing Your Information with Third Parties

We do not sell your personal information to third parties. However, we may share your information in the following circumstances:

5.1 Service Providers and Business Partners

We engage trusted third-party service providers to assist in operating our business and delivering services to you. These providers may have access to your personal information only to the extent necessary to perform their designated functions and are contractually obligated to maintain confidentiality and comply with applicable privacy laws. Categories of service providers include:

• Payment processing companies (e.g., Stripe, Square, or similar processors)
• Delivery and logistics partners
• Cloud hosting and data storage providers
• Email marketing platforms
• Customer relationship management (CRM) software providers
• Web analytics services (e.g., Google Analytics)
• Advertising networks and retargeting platforms
• Fraud detection and security service providers
• Customer support and communication tools

5.2 Legal Requirements and Law Enforcement

We may disclose your personal information if we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, court order, subpoena, or lawful government request
• Respond to requests from law enforcement agencies or regulatory authorities
• Enforce our legal rights or defend against legal claims
• Prevent or investigate suspected fraud, illegal activities, or threats to safety

5.3 Business Transfers

In the event of a merger, acquisition, sale of assets, reorganization, bankruptcy, or similar business transaction, your personal information may be transferred to a successor entity. We will endeavor to provide notice before such a transfer and, where required by law, obtain your consent.

5.4 With Your Consent

We may share your information with other parties where you have provided explicit consent to such sharing, including participation in joint promotions, partnerships, or programs.

5.5 Aggregated and Anonymized Data

We may share aggregated, anonymized, or de-identified data that cannot reasonably be used to identify you with third parties for research, marketing, advertising, or other business purposes.

6. Data Security

We take the security of your personal information seriously and have implemented a range of technical, administrative, and physical safeguards designed to protect your data from unauthorized access, disclosure, alteration, destruction, or misuse. Our security measures include:

• Encryption: We use industry-standard SSL/TLS encryption to protect data transmitted between your browser and our servers.
• Secure Payment Processing: All payment transactions are processed through PCI-DSS compliant payment processors. We do not store full payment card information on our servers.
• Access Controls: Access to personal information is restricted to authorized personnel who require it to perform their job functions. We enforce role-based access controls and the principle of least privilege.
• Password Protection: User accounts are protected with hashed and salted passwords. We recommend using strong, unique passwords for your account.
• Regular Security Audits: We periodically review and assess our security practices, systems, and controls to identify and address potential vulnerabilities.
• Incident Response: We maintain a data breach response plan and will notify affected individuals and relevant authorities as required by applicable law in the event of a security incident.

7. Your Privacy Rights

Depending on your state of residence within the United States, you may have certain rights regarding your personal information. We are committed to honoring these rights to the fullest extent required by applicable law.

7.1 Rights Under California Law (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the sources from which it was collected, the purposes for which it is used, and the categories of third parties with whom it is shared.
• Right to Delete: You have the right to request the deletion of personal information we have collected about you, subject to certain exceptions (e.g., information necessary to complete a transaction, comply with legal obligations, or detect security incidents).
• Right to Correct: You have the right to request correction of inaccurate personal information we hold about you.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising purposes. As stated in this policy, we do not sell personal information in the traditional sense, but you may still exercise this right with respect to sharing for advertising purposes.
• Right to Limit Use of Sensitive Personal Information: Where applicable, you may have the right to limit the use and disclosure of sensitive personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge different prices, or provide a different level of service because you exercised your privacy rights.

7.2 General Privacy Rights (All U.S. Residents)

Regardless of your state of residence, we strive to honor the following requests from all users:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction or updating of inaccurate or incomplete personal information.
• Deletion: Request deletion of your personal information, subject to legal exceptions.
• Data Portability: Request a structured, machine-readable copy of your personal data where technically feasible.
• Opt-Out of Marketing: Opt out of receiving promotional communications from us at any time.
• Withdraw Consent: Where processing is based on your consent, withdraw that consent at any time without affecting the lawfulness of prior processing.

7.3 How to Exercise Your Rights

To submit a privacy request or exercise any of your rights described in this section, please contact us using the following methods:

• Email: [email protected]
• Website: via313pizzeria.click

To protect your privacy and security, we may need to verify your identity before processing your request. We will respond to verifiable consumer requests within 45 days as required under CCPA/CPRA, with the possibility of a 45-day extension where reasonably necessary. We will not charge a fee for processing your request unless it is excessive, repetitive, or manifestly unfounded.

7.4 Authorized Agents

You may designate an authorized agent to submit privacy requests on your behalf. The authorized agent must provide written proof of authorization, and we may require you to directly verify your identity with us before processing the request.

8. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. Our general data retention periods are as follows:

When personal information is no longer needed, we securely delete or anonymize it in accordance with our data retention and destruction procedures.

9. Children's Privacy

Via 313 does not direct its Website or Services to minors under the age of 18. We do not knowingly collect, use, or disclose personal information from individuals under 18 years of age. If you are under 18, please do not use our Website or Services or provide any personal information through our platform.

If we become aware that we have inadvertently collected personal information from a child under 18 without verifiable parental consent, we will take immediate steps to delete such information from our records. If you believe that we may have unknowingly collected information from a minor, please contact us immediately at [email protected].

Parents and guardians who have concerns about their child's privacy in connection with our services are encouraged to contact us directly to discuss the matter and request any appropriate action.

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our Website, analyze usage patterns, deliver personalized content, and support our marketing efforts.

10.1 What Are Cookies?

Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit a website. They allow the website to recognize your device, remember your preferences, and provide a more personalized experience.

10.2 Types of Cookies We Use

10.3 Managing Your Cookie Preferences

You can manage or disable cookies through your browser settings. Most browsers allow you to refuse or delete cookies. However, please be aware that disabling certain cookies may affect the functionality of our Website and your ability to place orders or access certain features.

You may also opt out of interest-based advertising by visiting the Network Advertising Initiative (NAI) opt-out page or the Digital Advertising Alliance (DAA) opt-out page.

For more detailed information about our use of cookies and how to manage your preferences, please refer to our dedicated Cookie Policy available on our Website.

11. International Data Transfers

Via 313 operates primarily within the United States. Your personal information is collected, stored, and processed on servers located within the United States. If you are accessing our Website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your home country.

By using our Website and Services from outside the United States, you consent to the transfer of your personal information to the United States and acknowledge that your information will be subject to United States privacy laws, including those described in this Privacy Policy.

Where we engage third-party service providers who may process your data in locations outside the United States, we take appropriate steps to ensure that adequate safeguards are in place to protect your personal information in accordance with applicable privacy laws.

12. Third-Party Links and Services

Our Website may contain links to third-party websites, applications, social media platforms, or services that are not operated or controlled by Via 313. This Privacy Policy does not apply to the practices of such third parties. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of third-party websites or services.

We encourage you to review the privacy policies of any third-party services you access through links on our Website, particularly before submitting any personal information to those third parties.

Our Website may integrate the following third-party services, which may collect data independently:

• Google Analytics (web analytics)
• Social media platforms (Facebook, Instagram, Twitter/X, etc.)
• Payment processors (Stripe, Square, PayPal, etc.)
• Online ordering platforms
• Email marketing services

13. Do Not Track Signals

Some web browsers include a "Do Not Track" (DNT) feature that sends a signal to websites requesting that your browsing activity not be tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. As a result, our Website does not currently respond to DNT browser signals or other similar mechanisms.

However, you may use browser settings and the opt-out tools described in Section 10 to limit tracking on our Website. We will update this section as industry standards around DNT responses continue to evolve.

14. Changes to This Privacy Policy

We reserve the right to update, modify, or revise this Privacy Policy at any time. Changes may be made to reflect updates in our business practices, changes in applicable law, technological developments, or improvements to our data handling procedures.

When we make material changes to this Privacy Policy, we will:

• Update the "Last Updated" date at the top of this page
• Post the revised policy prominently on our Website
• Where required by law or where deemed appropriate, provide notice via email to registered users

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our Website and Services after the posting of any changes constitutes your acceptance of the revised Privacy Policy.

15. How to File a Complaint

If you believe that Via 313 has not complied with applicable privacy laws or your rights under this Privacy Policy, we encourage you to contact us first so that we may attempt to resolve your concern directly.

15.1 Contact Us Directly

Please submit any privacy-related complaints or concerns to:

• Email: [email protected]
• Website: via313pizzeria.click

We will acknowledge receipt of your complaint and endeavor to investigate and resolve it within a reasonable timeframe, typically within 30 days.

15.2 Regulatory Authorities

If you are a California resident and are not satisfied with our response to your privacy complaint, you have the right to file a complaint with the California Privacy Protection Agency (CPPA) or the California Attorney General's Office:

• California Privacy Protection Agency (CPPA):
  Website: https://cppa.ca.gov
• California Attorney General – Privacy Enforcement:
  Website: https://oag.ca.gov/privacy

Residents of other states may have the right to file complaints with their respective state Attorney General's office or state consumer protection agency if they believe their privacy rights have been violated.

For matters related to deceptive or unfair business practices under federal law, you may also contact the Federal Trade Commission (FTC):

• Federal Trade Commission:
  Website: https://www.ftc.gov
  Phone: 1-877-382-4357

16. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact us:

We are committed to working with you to address any privacy concerns you may have and to ensuring that your personal information is handled with the highest standards of care, transparency, and respect.